NEWS & UPDATES
There’s never a dull moment at NRG, and here we share all the details. Go behind the scenes of our recent projects, get the latest news from the team and stay up to date on industry news.
Sr Producer, Megan Gaschen Talks Experiential
Senior Event Producer at NRG Experiential talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about 'living the dream' in working in the event and entertainment space and doing so while also making a difference in the community.
BizBash Event Experience Award Winner
Our work on the NBA 2K24 Launch was recognized and won the award for best press event in the 11th Annual BIZBASH Event Experience Awards! Chosen by the publications esteemed advisory board, the launch event demonstrated excellence and innovation in the industry.
Event Marketer's 2023 IT List
Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. But the 100 spots on the IT List are reserved for those whose majority of time and attention, clients and work, is dedicated to face-to-face marketing.
Visit Seattle Pop-Up Wins Magellan Award
One of our favorite pop-up projects we had the pleasure of working on won Silver in the Travel Weekly Magellan Awards, honoring the best in travel and saluting the outstanding travel professionals behind it all. We went on tour the last two years throughout the southwest and excited to be involved in plans for next year!
Winner of Two Ex Awards
NRG Marketing proudly took home two Ex Awards during Event Marketer's Ex Awards last Tuesday night for two of the projects our team worked on last summer. Our Saints Row No Vacancy Hotel Takeover won for the Best Event on a Budget while the NBA 2K23 Launch Event won Best Press or Launch Event. Both amazing honors and we couldn't be more proud!
Allbirds Event Activation in NYC
One of our favorite partners, Allbirds asked us to help them create something special for the launch of their Riser shoe at the Intersectional Environmentalism "Earth Session" in Dumbo, New York in April. Thinking about their ethos and vision we created a simple yet conscious environment that spoke to the shoe's design. Thanks for letting us tell your story Allbirds!
Coachella Brand Activations and Parties
Coachella has become much more than a music festival. The popular 3-day fest has become the leader in brand activations attracting hundreds of thousands of people to the desert for the experience. This year we saw lots of activations and parties throughout the festival but also just outside the festival with elaborate brand installations. Check out BizBash's list and let us know what stood out the most!
Pluto TV Fabricated Activation for Mashup LA
Our friends at Mashup LA commissioned NRG to help Pluto TV bring their activation idea to life through a number of fabricated elements. Set up as a Battle of the Fandoms, we worked with our fabrication partners over at VX Design Solutions on a 8'x8' bracket wall, 15'x4' custom Pluto TV Letters, a life-sized 3D Twister, and extra large Connect Four game for guests to battle over a final winner.
Dead Island 2 Launch at PAX East
Video game publisher Plaion, Inc. turned to NRG to help launch the new release of Dead Island 2 during the PAX East Convention in a buzzworthy way. We brought Hell-A to the east coast with an engaging zombified carnival that had guests lining up through the convention center.
Check out how we brought our imagination to life and became one of the most talked about activations at PAX East.
Make-A-Wish Partners with Ronnie 2K
Isaiah, a 15-year-old boy from Daly City living with epilepsy and cerebral palsy, had his dreams come true with his very own basketball court built in right in his backyard. Thanks to Make-A-Wish and Ronnie 2K of 2K, NRG was able to help make his dream a reality.
Through help from our construction partners Isaiah can play on his beloved, custom Golden State Warriors court any time he wants.
We're Certified Sustainable
In a rather wasteful industry, our mission at NRG is to eliminate such waste where we can. We have set up internal processes and do our part to maintain a sustainability promise not only to our clients, but to the world in which we live.
Last month we worked with the awesome team over at Culver City to complete a series of assessments to be a Certified Sustainable Business Innovator. Just one step we were able to take for the betterment of the environment!
Major League Pickleball
Pickleball has been growing in popularity for the last few years so much so that the league will be doubling the amount of teams and events in 2023's schedule.
The bigger and more popular the league gets, the more brands will start to find a way to be represented. That's one big thing we're looking forward to see and be a part of.
2K Foundations Expands to 5 Continents
In an effort to expand 2K and their community give back program globally, NRG helped identify courts and organizations to invest in across 5 continents - North America, Europe, Asia, Africa, and Australia.
Check out some of the projects we help bring to life this year.
NBA2K23 Launch Event
NRG produced the official launch event for NBA 2K23 in downtown Los Angeles. As the first in-person event since NBA 2K20 before COVID hit the world, we knew we had to go big.
Filled with photo opportunities at every turn, custom content highlighting screens, curated art and artifacts, and live musical performances made it a night to remember.
Why Experiential Marketing
In a recent conversation amongst the core NRG team members, we dove into some self-analysis. We asked ourselves a fundamental question – why do we do what we do? As we peeled back each layer, we found more questions that needed answers.
Why, in the broad spectrum of the marketing and advertising world, do we believe in Experiential?
Saints Reboot In Sin City
The long awaited Saints Row video game called for a big splash in the market. Our team did just that by creating the very town of Santo Ileso - the place where things get weird - right in the city of sin.
Check out all the details and how we brought this vision to life.