NBA 2K23 Launch Event
Sure, it was one of the biggest events in esports and gaming. But the launch of NBA 2K23 was also an exhilarating fusion of sports, fashion, music, and art. With end-to-end event production services, NRG was there to bring it all to life.
What We Did
As the first launch event for 2K since the start of the COVID-19 pandemic, the highly anticipated release of NBA 2K23 meant high-stakes to raise the bar. With social amplification in mind, we answered the call incorporating awe-inspiring content creation opportunities from start to finish– including a scene-setting infinity entrance tunnel complete with fully controllable LED screens utilizing in-game footage and custom content throughout. Live music from Lil’ Wayne, unforgettable art and fashion, a collection of Jordan shoes 1-23 and other greatness artifacts lined the space. Add in the many photo ops (180-degree, Devin Booker's Pretty Penny installation, and Michael Jordan’s Nascar set up), MyTeam card creation, onsite barbershop and sneaker shine service, drone show, perfectly curated food and beverage by Biite Club and it was the ultimate industry experience.
We took home a 2023 ExAward for Best Press/Launch Event on this project!
THE IMPACT
- Over 750 total guests
- 70% of invited media in attendance
- 28% of invited VIPs in attendance, including: Devin Booker, Kendall Jenner, The Game, Swae Lee, Soulja Boy, Chris Brown, Simu Liu, The Shoe Surgeon, Big Sean & Lil’ Nav to name a few
- Increased social amplification and presence throughout the event living on into the weekend
