La Brea Bakery Sampling Tour
Once just a local Los Angeles favorite, La Brea Bakery’s artisan bread is now on the lips of consumers across the country. And with the help of a mobile field marketing tour produced and managed by NRG, those numbers only continued to rise.
What we did
Let’s roll. La Brea Bakery enlisted NRG to bring a sampling of its delectable fresh breads and treats to eight markets within eight weeks. To make the carb-fueled fantasy a reality, a custom food truck was built for the activation. Over the course of the tour, the truck traversed the country–visiting Los Angeles, San Francisco, Seattle, Charlotte, Washington D.C., New York, Philadelphia and Boston. We completed 25 total activations at retail locations, sponsored events, and through sampling, distributing over 21,000 samples within the duration of the tour.