All Birds Retail Activations
Sure, reaching the finish line at the LA Marathon is a nice achievement. But if you need any further incentive, snagging some free fresh flowers at the NRG-crafted popup activation for Allbirds, just feet from the finish, is a pretty good motivator.
What We did
The LA Marathon is a galvanizing event for the local running community, and Allbirds was there to support with a community-centric brand experience that added to the fun. For the 2021 marathon, NRG helped Allbirds secure a prime activation location at The Oasis at Westfield Century City.
There, a branded flower wall by local floral artist Rogue & Fox and a winners’ podium that played off the LA Marathon colors provided a picture-perfect photo opportunity. Visitors were also given an eco-friendly bounce back redeemable in the Allbirds store for a sustainably themed Rogue & Fox bouquet to take home.
Based on the success of the NRG produced activation for the opening of the Allbirds Century Store, we also distributed flowers with accompanying store discount card bounce backs to the local running community. We created two customized, Allbirds branded cargo bikes for the job. In all, 600 flower giveaways were distributed, along with 600 accompanying store discount cards, and countless impressions with local runners. Now that’s what we call a winning finish.
