Timberland Timber Truck Tour
Timberland is enlisting the next generation in its commitment to protect the environment. NRG helped them deliver the message straight to the heart of college campuses through a mobile marketing tour.
What we did
Some might say college students tend to be a little green. We say that’s a good thing. Timberland– which has planted over 10 million trees since 2001 and committed to planting 50 million more over the next 5 years– knows the success of their sustainability goals depends on the support and engagement of this up-and-coming consumer. So, they turned to NRG to support their “Nature Needs Heroes” campaign and drum up brand awareness via a Mother Nature-approved mobile marketing tour.
We rolled out a custom mobile greenhouse– branded the Timber Truck– traversing New York and Boston to educate the collegiate community about sustainability. Students received information on how to “green their dorm” and were encouraged to take an online pledge to be more environmentally.
- 5 different locations throughout the tour
- 10,000 live plants distributed
- 5,000 tree planting kits distributed
- 100,000 direct impressions
- Lots of positive brand sentiments
- Direct access to target demographic