RedBull Illume Exhibit & Tour
For the brand that gives you wings, there’s no better way to fly high than winning the Red Bull Illume contest. NRG built the runway and watched it soar.
What we did
RedBull Illume is the greatest adventure and action sports imagery contest; but before it became internationally known, it was a lofty challenge to create a unique international branding platform that builds equity with core consumers.
NRG was up for the task, diving into development. Our team oversaw contest submission and judging, exhibit design, website design, marketing strategies, collateral design, outside sponsorship, exhibit tour logistics and management, production of the awards ceremony and the exhibit unveiling party. More than just a contest, Red Bull Illume is a brand installation that tours nationally, and an own-able platform that deepens the brand’s relationships with photographers, athletes and media.