Centr Retail Sampling Tour
CENTR hired NRG for in-market support for their launch of a new, all-natural sparkling CBD water. The result was the most chill sampling activation ever.
What we did
Created as a reaction to chaotic everyday life, CENTR water seeks to restore a sense of calm, balance, and focus. But in order to do so, it first needed to be introduced to consumers.
With initial distribution in California and Nevada, the CENTR retail team worked with NRG to raise awareness and drive in-store traffic in the states’ key markets. We created and produced a seven-week sampling tour across both states, mixing large scale event activations, in-store tasting experiences, and street team efforts in the vicinity of CENTR retail locations. The tour team distributed approximately 28,000 samples of CENTR during 30 days of activation. And in case you’re wondering, they stayed calm and focused throughout.