Timber Truck Tour
Timberland’s commitment to the environment has been unwavering. Since 2001, the brand has planted over 10 million trees. In September 2019, the brand committed to planting a further 50 million trees worldwide over the next 5 years.
In support of the “Nature Needs Heroes” campaign, their mobile greenhouse – the Timber Truck, made it’s way around New York and Boston to connect with college students and bring awareness to Timberland’s environmental initiatives. The tour provided a fun way to educate the college community about sustainability and encourage students to “green their dorm” in addition to taking an online pledge to be more environmentally responsible. In return for taking the pledge, participants were rewarded with tree planting kits, complimentary pixie plants, and Timberland branded goodies.
Over the course of the tour, we were able to distribute almost 10,000 live plants along with almost 5,000 tree planting kits and garner over 100,000 direct impressions.