Pelé Sports

TBR Launch


BrandDesignExperientialSpaces


The revitalised Pelé Sports art direction was presented to the world in a West-London brand installation. The launch event saw high profile attendees such as Rio Ferdinand, Alex Oxlade-Chamberlain and of course Pelé himself. It was a key opportunity to showcase not only ‘The Beautiful Revolution’ campaign but also the state of the art Trinity 3E football boot in the best possible light.