NRG was tasked with managing a hybrid venue space for Nike Sportswear in the heart of Hollywood, CA. The space needed to accommodate a variety of activities including a retail component, limited edition product launches, film premieres, VIP parties, art workshops, live music and cultural events.
Having undergone a complete internal and external transformation,the space was home to over 100 different activations as well as having retail open five days per week.
Some notable activations included the season-premier party for the CW’s The Game, U.S. Premiere of Guy Ritchie’s RocknRolla, launch of the ?uest Love limited edition Nike Air Force One, and a night with Kobe Bryant.