NBA 2K18

PRESS LAUNCH EVENT


Event ProductionExperientialSpaces


To premiere NBA2K18’s all-new, open-neighborhood environment, 2K brought 100 press and media influencers from around the world to New York for an amazing one of a kind experience.

NRG was tasked with creating a day of unforgettable activities that would bring both the intimacy and personality of the neighborhood to life.

The result was the #RunTheNeighborhood experience, a fully immersive multi-stop tour that told the unique story of the NBA2K Neighborhood, with New York City as the ultimate backdrop.

NRG created four distinct experiences in four separate physical locations around the city, connected by a bus tour of New York, narrated by legendary cultural icons Bobitio Garcia and Joe Pope.