2K GAMES

NBA2K LAUNCH EVENT


Event ProductionExperiential


NBA2K14 was one of the most anticipated games of the year. Athletes and celebrities came out to Greystone Manor in West Hollywood to celebrate the games release.

This was the first time the release party had come to the west coast and as such, created a tremendous amount of media buzz. Hosted by Nick Cannon, the event featured a great live set by Juicy J.