NRG created a experiential marketing mobile tour for 2K that spanned 2 seasons for the MLB2K franchise.
Kicking off in Anaheim and ending in St Louis, the tour stopped at iconic stadium locations along the way. At each stop, baseball fans enjoyed free MLB2K game trials, branded giveaways, a batting cage and a green screen photo that put them on the cover of the new game.
MLB2K allowed players to experience the authenticity and excitement of a real baseball game, and also have a chance to win $1,000,000. The tour lasted 90 days with 40 separate activations in 20 cities nationwide.