CENTR reached out to NRG for in-market support around the launch of their new, all-natural sparkling CBD water.
Created as a reaction to the often-hectic chaos of everyday life, CENTR seeks to restore a sense of calm, balance and focus.
With initial distribution in California and Nevada, NRG worked with the CENTR retail team to ensure that we were able to raise awareness and drive in-store traffic in key markets.
The NRG team created and produced a two state, seven-week sampling tour that mixed large scale event activations, in-store tasting experiences, and street team efforts that were coordinated to take place in the direct vicinity of CENTR retail locations.
The success of the tour exceeded expectations and the tour team was able to distribute approx. 27,360 samples of CENTR during 30 days of activations.